Fortiva Wellness

Objective

Fortiva Wellness began with a vision for a modern concierge medical practice, but no existing visual identity. I developed the brand from the ground up, creating a logo and visual system that balances the trust and credibility of healthcare with a subtle, technology-forward feel.

I then carried the identity into the website design, creating a digital experience that feels modern and elevated while still warm and approachable. Through ongoing collaboration and conversations with the client, the brand evolved to reflect what sits at the heart of her practice: innovative, personalized care with a strong sense of connection and support.